Meg Louise Design

Transforming ENG’s all-in-one website into a suite of distinct, brand-specific sites, to align with a refreshed brand identity.

Over the course of 5 months my team transformed ENG, Elite, Technical Network and Procurement People.

The Problem

The all-in-one approach created confusing, sprawling navigation and stunted brand identity.

Navigation

'Our Brands' page

The Challenge

We needed to maintain a cohesive ENG image across the separated sites, whilst expressing each brand's unique identity.

Moving the new sites onto Pertemps's updated CMS, I redesigned our stock widgets to establish a distinct ENG group feel, expressing their 'boutique executive search' identity.

Banners

Page headers

The New Design System

This new design system created cohesion across ENG sites, which could be adapted to each brand's colours.

The ENG site remained as a hub showcasing general information and links to each new site.

Elite

Technical Network

Executive Network Group

Procurement People

Impact

In the first weeks of the ENG site going live, engagement events and page views per active user increased by 150%, and scroll activity for active users by 128%.

(Google Analytics data 14 Nov - 26 Nov compared to 28 Nov - 10 Dec 2024)

Page updated

Google Sites

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