Through heuristic evaluation and market research into competitors in the industry, I aimed to identify opportunities to improve the site’s user journey and address key pain points for users to boost conversion.
Google Analytics review findings
Mobile users also saw higher rates of abandonment than desktop users.
My Role
Key methods included:
Drawing Insights
Users need to preview their design on the product in order to have confidence in their purchase, a feature implemented by all competitors.
Users need a simpler to provide the high volume of information a personalised product requires, without ambiguity. or needing to duplicate their work.
This included analytics, research insights and mockups of what an improved product listing UI and preview interface might look like.
Impact
I was invited to present my findings to directors at both the printing company and their parent company.
When I moved on from the project, development work on the product preview was taking place. I have been able to give some feedback throughout the development process.
If I were to undertake a project like this again, I would like to extend my involvement to tracking analytics to measure improvement after changes are launched, as well as having budget for cognitive walkthrough testing with users.